EL AL · A live interactive broadcast at 30,000 feet
Collaborated with El-Al engineering and safety teams to create an on-flight live-broadcast via satellite connection on a Boeing 787 aircraft. Produced live stream on a commercial flight to London featuring top Israeli influencers, utilizing Nintendo Switch gaming consoles in partnership with Nintendo Israel.
- Year
- 2019
- Client
- EL AL
- Country
- International
- Scale
- Live production aboard a Boeing 787
Challenge
Deliver a safe, reliable live audience format and satellite broadcast from a commercial Boeing 787 in flight.
Execution
Yourgame worked with EL AL engineering and safety teams, Nintendo Israel and leading creators to design the technical and editorial production around aviation constraints.
Result
A live branded experience was produced and broadcast during a commercial flight to London — in a location where a conventional production setup was impossible.
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