IKEA & Xbox Launch Event

The story

1. 01Challenge

   Launch the IKEA × Xbox collection with an intimate event that felt like a real gaming night, not a product display, inside a working IKEA store.

2. 02What we did

   We built a 14-station gaming arena on truss with branded signage, screens, lighting and sound, set among the store aisles. Four YouTubers hosted the show, playing with the guests in rotating sessions before a grand finale on the main screen, with a themed catering table to match.

3. 03Result

   Guests got hands-on time with the creators in every session, and the night closed with a grand finale that brought the whole room together around the new IKEA × Xbox collection.